The success of what began in response to the COVID-induced need for social distancing—virtual focus groups—has evolved into one of our permanent service offerings. 

 

Keystone Jury Consulting offers Zoom-based online focus groups for our Concept Focus Groups, Structured Focused Groups, and Mock Trials, which provide valuable insights through affordable services with distinct strategic advantages:

• Juror recruitment from anywhere, which is particularly relevant for cases at a distance and eliminates the need for lawyers to travel to the focus group. 

• Lawyers can draw on a larger pool of potential mock jurors, who can participate from their homes and earn supplemental income.

• Increased control over the focus group process, enabling the ability to mute jurors or allow them to interact, question jurors selectively, debrief jurors individually, and neutralize loquacious or highly opinionated jurors who might dominate any conversation.

• Facilitate engagement and thought sharing from shyer jurors who often recede in a physically large group.

• Streamlined logistics enabling efficient, results-producing groups. 

• Jurors can complete in advance the same information forms, questionnaires, and confidentiality agreements as the live groups.

• Jurors can be questioned in writing during the group process, which serves as a real-time, in-process tool for assessing juror reactions and opinions.

• An approximate 30% cost reduction over live groups through savings in juror and food compensation, facilities costs, and travel time.

• Payment arrangements either at the time of the focus group, or when the case is resolved.  Costs are to be paid in advance.

 

Please CONTACT me if you are interested in learning about virtual focus groups. I would like the opportunity to discuss your case and give you some ideas for how a focus group can help you prepare for trial.