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Pre-Trial Testing In The Age of COVID-19
One day, we all hope sooner than later, normalcy will return. Our trial schedules will revert to their hectic nature, and lawyers will...
The Evolution of Focus Groups: From Deliberation to Debriefing
Since the 1940s, focus groups have been used to provide feedback to product sellers, television producers, governments and political...
Proper Use of Focus Groups in Civil Litigation
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Jury Psychology: The Theories, Methods, and Applications of Empirical Jury Research
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How to Fix the 5 Most Common Mistakes with Focus Groups
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How to do Focus Studies for Your Cases Correctly
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The "Why" and "How" of Focus Group Research
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Using Focus Groups in Trial Practice: The One Essential Tool of the Trial Attorney
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Using Focus Groups for Discovery
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Use of Focus Groups in Opening Statments
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How to Conduct Focus Groups and Analyze the Focus Group Information
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Persuasive Openings Using Focus Group Feedback
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Using Focus Group Results to Prove Liability
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Overcoming Juror Bias
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Adjust Your Focus Early
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